20-Second Case Studies
Making Memories (Small-cap craft marketer)
Making Memories needed to liven up its product line. It asked its consumer panelists what they thought MM should make next and a consistent answer came back handmade cards. Consumers were tired of generic greeting cards and wanted to make their own.
MM designed and launched a handmade card line that sold almost $3 million in its first six months, a huge success for a company the size of Making Memories.
