20-Second Case Studies
Audible.com
Audible.com, the leading source of downloadable audiobooks and program content, made a major site redesign in December of 2005. They tapped their panel of 400 Audible customers to measure the reaction.
Results told them how subscribers vs. non-subscribers reacted to the changes and which areas of the site were now better or worse off. Audible is acting on the feedback to strengthen weak areas of the site affected by the redesign.
